EP / 06 · EndPoint Systems
LittleLink by EndPoint
A wife-first, iPhone-first family care system connecting pregnancy, newborn care, and partner handoffs.
Family careParent handoffMobile-first
The problem
What needed to change.
Family care is rarely just a list of baby events. Parents need a shared answer to three questions: what happened, what does the baby or mother need next, and how can a partner or caregiver help without adding more mental load?
The build
What EndPoint made.
A private family-care concept that brings pregnancy and newborn modes into one calm experience, organized around Today, Timeline, Handoff, Calendar, and Family views. The system is designed for mother, partner, caregiver, and family roles with a clear pregnancy-to-newborn transition.