The problem
What needed to change.
Businesses can be damaged by review floods from people who never completed a purchase, while legitimate negative experiences still deserve to be heard and resolved.
LAB / 03 · EndPoint Labs
A review concept that connects public feedback to evidence of a real purchase.
The problem
Businesses can be damaged by review floods from people who never completed a purchase, while legitimate negative experiences still deserve to be heard and resolved.
The build
A verification-first review flow that uses purchase photography as evidence, preserves meaningful criticism, and gives businesses a fairer opportunity to respond.
Current proof
Known boundary
The purchase-verification standard and marketplace demand have not yet been tested with a broad user group.
The next endpoint